UN SDGs | James&Co

About the United Nations Sustainable Development Goals (SDGs)

Research has reported that half of the consumers in the USA and Great Britain want a sustainable fashion industry. However, almost as many consumers do not know which fashion brands and retailers are committed to sustainability.  

This research at the fashion industry level is totally in step with the call-out by the United Nations in 2015 for all countries to work together to change the world socially and environmentally for peace and prosperity for people and the planet, now and into the future.

The call-out was in the form of an agenda of the 17 Sustainable Development Goals (SDGs). The goals all countries, organisations and individuals should work together to deliver.

In summary, those SDGs are: Help End Poverty; Eat Better; Stay Well; Learn & Teach; Treat Everyone Equally; Save Water; Use Clean Energy; Do Good Work; Make Smart Choices; Be Fair; Love Where You Live; Live Better; Act On Climate; Clean Our Seas; Love Nature; Make Peace; Come Together.

The Good Life Goals: Blueprint To Implement The Big Picture SDGsFollowing on from the UN release of the 17 SDGs, there was a collaborative effort of a number of parties to develop a blue-print for implementing 17 SDGs. The outcome of that collaboration set out  The Good Life Goals. The Good Life Goals are a set of personal actions - 5 for each of the SDGs - that people around the world can take to help support the Sustainable Development Goals (SDGs). Each SDG has an emoji and the Good Life Goals are articulated in respect of each. 

A component piece of developing the Good Life Goals was a research study which concluded that:

  • 96% of people feel their own personal actions, such as donating, recycling or buying ethically, can make a difference to helping make the world a better place 

  • 88% of consumers expect brands to help them make a difference


How does James&Co align with the SDGs and Good Life Goals?

We are aligned with SDG 12 - responsible consumption. 






We aim to make James&Co successful in selling its outerwear and accessories thereby raising knowledge of the brand will help to achieve the SDGs and make a difference for our planet in these ways:

  • every purchase of a James&Co product is a purchase choice which takes a PU jacket out of the equation and diverts a PU jacket from subsequent addition to landfill

  • contribute to reducing the fashion industry's status as one of the world's most polluting industries in terms of carbon emissions and even more so when it comes to the impact of contributing to waste and to plastic pollution in our waterways. It has also been estimated that 97% of textiles which are sent to landfill could actually be recycled. There is increasing focus by the fashion industry on 'reduce, reuse, recycle' to lessen the environmental impact.

  • sharing information about the James&Co product and it's environmentally-friendly fabric will be information on which consumers can make a choice that will make a difference ie to choose a sustainable jacket over a plastic traditional PU jacket

  • it will help in creating the mindset for consumers to reduce, reuse and recycle PU jackets and so make a difference to achieving the UN SDGs:

    • REDUCE PU jackets by not buying another one traditional PU one;

    • REUSE PU jackets by sending them to charities of choice:

    • RECYCLE PU jackets by sending them to James&Co or established points of collection

  • contribute to the ultimate removal of toxic plastic traditional PU material from use as a clothing fabric as other brands make the switch to sustainable material in light of consumer demand

  • raising the comparatively low global awareness of the SDGs and “Increasing public awareness of the SDGs ... [to] help facilitate the large-scale global change which is required in order to shift the world onto a more sustainable and resilient path and tackle the vast challenges of eradicating poverty and improving the natural environment.” Read more.