JAMES&CO IS THE ONLY BRAND FOR WBPU LEATHER (WE CALL IT 'ECO LEATHER') OUTERWEAR
Many brands describe their synthetic leather products as faux leather, vegan leather, leather look.
These alternative leather fabrics are cruelty-free and vegan because they are not the leather from animals.
However, they are not eco-friendly because the fabrics are either polyvinyl chloride (PVC) or polyurethane (PU). PVC and PU are plastics which consist of poisonous substances and a high percentage of chloride, a highly toxic chemical element
'Most faux leathers consist of a knitted polyester base with a PVC or polyurethane coating. But because they're essentially plastic-based, they come with many of the same environmental problems of other synthetics. They're usually manufactured from fossil fuels and take a long time to break down once they reach the end of their useful life.'
James&Co does not tailor its apparel in chemicals-based PU or PVC.
The leather look alternative fabric used by James&Co is water-based PU (WBPU) that we call eco leather. It is the product of an R&D facility formed to develop environmentally protective alternatives to PU and PVC: ShuQiao based in Linyang City, China. The brand name for the product is 'Beyllos'.
Unlike traditional plastic-based PU, both the WBPU fabric and the manufacturing processes tick green boxes.
The raw materials for WBPU are eco-friendly, water-based and no chemicals are used. The fabric is bio-degradable. The production process is technology developed by ShuQuia which is an integrated and automated line from beginning to end. It is a short process with zero DMF and low carbon gas emissions. Green & sustainable processing leading to a green & sustainable fabric.
ShuQiao is a leading producer of WBPU.
But because of the recognition of the harm done to the environment by oil-based PU and PVC, it is not the only one investigating. Leading R&D entity Bayer is also on the job.
And don't freak out at the thought of using the resource of water to create the fabric. The water-based synthetic leather fabrics uses 95% less water than the DMF process in PU.
Eco leather for James&Co outerwear is a top quality product. It is soft, flexible, doesn't peel or lose color, and is a stylish leather look alternative.
WHAT CAN YOU DO?
Avoid PVC and PU because of their high toxicity
Don't buy outerwear described as faux leather/vegan leather/polyurethane
As a rule of thumb: reduce, reuse, recycle
Download our authoritative text on why traditional pu is on the way out to be replaced by sustainable vegan leather.